Men's Cotton Hawaiian Shirt - Uncle Torys Graphic Design Short Sleeve Aloha Shirt for Summer Vacation | Tropical Beach Party, Luau, Casual Wear (Blue, SS39537)

Sun Surf Men's Cotton Hawaiian Shirt - Uncle Torys Graphic Design - Short-Sleeve Aloha Shirt "TRIP TO HAWAII" SS39537





This men's casual short-sleeve button-up shirt is designed and made in Japan by Sun Surf, a Hawaiian shirt-inspired brand under Toyo Enterprises renowned for producing exceptional vintage reproduction garments. This particular model is part of Sun Surf's Uncle Torys collection, which draws inspiration from the iconic Japanese whisky mascot of the 1960s. While honoring the traditional style of classic Hawaiian shirts, this shirt has been reinterpreted with a unique print that replaces typical Hawaiian motifs with a playful design featuring "Uncle Torys" - the Japanese advertising character created in the 1960s to promote Suntory's Torys Whisky. The fabric is made from 100% cotton and woven using Sun Surf's signature weaving process, making it well-suited for both classic Hawaiian styling and modern casual wear. Crafted with Sun Surf's signature craftsmanship and renowned attention to detail, this shirt seamlessly blends the timeless charm of the Aloha shirt with elements of Japanese culture, offering a playful, pop-inspired, retro, and nostalgic casual look that brings together the cultural essence of Hawaii and Japan. The fabric is made from 100% cotton and features a medium-weight seersucker material. Seersucker is known for its distinctive bumpy, crinkled texture, which is created during the weaving process by using yarns set at different tensions. This unique puckering reduces the amount of fabric that touches the skin, improving breathability and preventing the material from sticking to the body, even when you sweat. As a result, it offers a dry and comfortable feel, making it an ideal choice for summer wear. As part of the finishing process, the garment is pre-washed (also known as one-wash) to minimize shrinkage. This Sun Surf shirt features short sleeves and a relaxed camp collar without a collar band, giving it a casual, laid-back appearance. It is designed with a slightly smaller resin top loop button and a front button closure using natural coconut buttons, which are fastened through horizontally aligned buttonholes on the front placket. Additional details include set-in sleeves and a pattern-matched patch pocket on the left chest. Side pleats beneath the back yoke provide greater ease of movement, while the straight hem offers a clean and classic finish. The graphic design, titled "TRIP TO HAWAII," is printed in an all-over layout that covers the entire garment. This item is available in US/EU sizes and features a comfortable, relaxed fit through the body, combined with a shorter, cropped length that creates a boxy, square-shaped silhouette reminiscent of classic Hawaiian shirts. Its Hawaiian shirt-inspired design allows for breathability, making it ideal for warm weather. This item is a brand-new, original creation from Sun Surf, the Hawaiian shirt brand under Toyo Enterprises. It blends the classic Hawaiian shirt style with a unique print design inspired by Japanese pop culture..

Gender : Men.

Fit : This item is available in US/EU sizes and offers a comfortable fit with a moderate amount of room around the chest. Its Hawaiian shirt-inspired design allows for breathability, making it ideal for warm weather. The shirt features a relaxed, laid-back fit through the body, paired with a shorter, cropped length that creates a boxy, square-shaped silhouette. Please also refer to the following actual measurement of the garment itself to choose the right size. Fits may vary by style or personal preference.

Our model is wearing a size S. He is 5'9" (175 cm) tall, weighs 127 lbs (58 kg), and has a chest size of 36 inches (91 cm). He normally wears a US/EU S or 36 garments.

Available sizes.

・Tagged size S : would fit better on a US/EU size S or 36

・Tagged size M : would fit better on a US/EU size M or 38

・Tagged size L : would fit better on a US/EU size L or 40

・Tagged size XL : would fit better on a US/EU size XL or 42

・Tagged size XXL : would fit better on a US/EU size XXL or 44


The following provides approximate garment measurements. (Not body measurements)
Please compare actual garment measurements of our product to another you may own.

In inches
・Tagged size S__Width: 20.5"__Length: 25.6"__Sleeve: 16.5"(7.9")__Shoulder: 17.3"
・Tagged size M__Width: 21.7"__Length: 26.4"__Sleeve: 17.7"(8.3")__Shoulder: 18.5"
・Tagged size L__Width: 22.8"__Length: 28.0"__Sleeve: 18.5"(8.7")__Shoulder: 19.7"
・Tagged size XL__Width: 24.0"__Length: 28.3"__Sleeve: 19.3"(9.1")__Shoulder: 20.9"
・Tagged size XXL__Width: 25.2"__Length: 29.5"__Sleeve: 20.5"(9.4")__Shoulder: 22.0"

In centimeters
・Tagged size S__Width: 52cm__Length: 65cm__Sleeve: 42cm(20cm)__Shoulder: 44cm
・Tagged size M__Width: 55cm__Length: 67cm__Sleeve: 45cm(21cm)__Shoulder: 47cm
・Tagged size L__Width: 58cm__Length: 71cm__Sleeve: 47cm(22cm)__Shoulder: 50cm
・Tagged size XL__Width: 61cm__Length: 72cm__Sleeve: 49cm(23cm)__Shoulder: 53cm
・Tagged size XXL__Width: 64cm__Length: 75cm__Sleeve: 52cm(24cm)__Shoulder: 56cm

Width is half chest.
Lay the clothing flat and measure 3 cm under the armhole. Measure from side to side.

Sleeve is measured from center back of base of collar seam to the end of the cuff.

Sleeve length in parentheses is measured from top of the shoulder seam to end of cuff.

Made in Japan.
Brand-new, new condition with tags.
*All measurements are taken with the garment flat on the ground.
*Please understand that measurements may vary somewhat.
*Note that actual color may be slightly different from one in the photo.

Fabric : The fabric is made from 100% cotton and features a medium-weight seersucker material. Seersucker is known for its distinctive bumpy, crinkled texture, which is created during the weaving process by using yarns set at different tensions. This unique puckering reduces the amount of fabric that touches the skin, improving breathability and preventing the material from sticking to the body, even when you sweat. As a result, it offers a dry and comfortable feel, making it an ideal choice for summer wear. As part of the finishing process, the garment is pre-washed (also known as one-wash) to minimize shrinkage.

Closure Type (Placket Style): The shirt features a full front button closure with five buttons, including a slightly smaller resin loop button at the top for a refined touch. The main front placket is adorned with natural coconut buttons, adding a relaxed, tropical-inspired accent. The combination of the coconut buttons and the subtle contrast provided by the resin loop button creates an elegant detail and a unique texture.

Collar Type : Spread loop collar ( Camp collar, Notched collar, Resort collar, Open collar ). This shirt has a top button that fastens with a loop at the collar. Camp Collar without a collar band. A camp collar is designed without a collar band, allowing the collar to lay flat against the shirt and create a V-shaped neckline with a wide, open collar. Depending on the wearer's preference, the collar can be worn either fully closed or left open. This style was chosen for its practicality and comfort in hot climates. The wide, open collar provides excellent breathability and ease of movement, while closing the top button offers added protection around the neck when needed.

Bottom hem type : Straight Hem.

Pocket : On left side of the chest, there is a patch pocket with a matched pattern that aligns with the shirt's body. A "pattern-matched patch pocket" refers to a pocket sewn in such a way that the fabric's design continues seamlessly from the shirt body onto the pocket without interruption. This attention to detail allows the pocket to blend in subtly with the overall print, rather than standing out, enhancing the shirt's visual harmony and highlighting the beauty of the design.

Yoke type : Classic back yoke shoulders. The shoulder yoke of this shirt is constructed with two layers of fabric for added durability. The reinforced, double-layered yoke enhances strength at key stress points, providing extra support and longevity where it's needed most.

Back Type: Side pleats on each side, positioned just below the back yoke, help maintain a clean, refined silhouette while also enhancing ease of movement and overall comfort.

Pattern Type : This shirt features an all-over print, giving it a bold and eye-catching design that truly stands out.

Sleeve Style : Set-in sleeves.

Sleeve Length : Short sleeves.

Other Details : *Because of the cutting process, each shirt is unique, so the print placement may vary slightly from the example shown in the photos.

Model name: Lot No. SS39537 / COTTON SEERSUCKER OPEN SHIRT "TRIP TO HAWAII" by RYOHEI YANAGIHARA with MOOKIE / SS39537 Sun Surf from Toyo Enterprises Sun Surf x Uncle Torys Collection Men's Casual Fashion All Overprint Short Sleeve Button Up Shirt with Classical and Fashionable Forms of Vintage Hawaiian Shirts / Japanese Aloha Shirt for Men / Mens Japanese Art Wagara Shirt / Resort Collar All Over Print Casual Cotton Shirt.

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About Ryohei Yanagihara and Uncle Torys

Ryohei Yanagihara (1931-2015) was a beloved Japanese illustrator, graphic designer, and cartoonist, celebrated for his distinctive and whimsical artistic style. Among his most iconic creations is Uncle Torys, a cheerful character who became the face of Torys Whisky, a popular brand produced by Suntory, one of Japan’s leading beverage companies.

Uncle Torys was first introduced in the late 1950s as part of Suntory’s advertising campaign to promote their affordable line of whisky. Designed to embody warmth, friendliness, and the everyday joy of drinking whisky, Uncle Torys helped make the drink more relatable and accessible during Japan’s postwar economic recovery.

In 1961, Suntory launched a promotional campaign that allowed customers who purchased Torys Whisky to enter a lottery to win a trip to Hawaii. This campaign created a association between Uncle Torys and Hawaiian imagery, blending the cheerful character with the exotic, carefree spirit of a tropical vacation. Over time, Uncle Torys became closely linked with Hawaii in the minds of the Japanese public.

About the Graphic Design on This Aloha Shirt

The vibrant design featured on this Aloha shirt includes the iconic Uncle Torys character as a tribute to the unique cultural connection between Japan and Hawaii. This particular design was newly illustrated by Mookie Sato, a contemporary Japanese artist who is the only person officially authorized to reinterpret and expand upon the original work of Ryohei Yanagihara.

Mookie Sato, who has a deep understanding of Yanagihara’s artistic vision and storytelling, has taken on the rare and meaningful role of reviving the world of Uncle Torys through modern illustration. His interpretation retains the charm of the original while bringing a fresh perspective to the beloved character.

In collaboration with Sun Surf - a brand known for its meticulous craftsmanship and authentic vintage-style Aloha shirts - Mookie Sato has breathed new life into Uncle Torys. This shirt represents a harmonious fusion of classic Japanese graphic design and the timeless spirit of Hawaiian Aloha culture, all while honoring the enduring legacy of Ryohei Yanagihara.
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